A new look for local furniture business serving up Scandi style
Tallboy
Branding & Logo Design
A rebrand for Perth furniture business that specialises in sourcing furniture and homewares from Scandinavia and beyond.
The branding needed a nod to Tallboy’s mid-century roots, but a timeless elegance that would allow it to flex to contemporary furniture, too.
The logo uses a simple, geometric sans serif that feels slightly retro but still clean and modern. We play on the word “tall” by stacking the two words and connecting the letters. This hints at the multiple layers of drawers and cupboards found in a typical tallboy! The style tile on the following page shows a possible colour palette of mint and dark green. The mint green is slightly retro, but when combined with the dark green, it feels contemporary and smart. We’ll pair the logo with Poppins, a rounded geometric font that complements the rounded forms within the logo.
