The campaign for La Rogerie called for a creative approach that would complement but not overshadow the beautiful, art-based labels of their six bottles. For the hero imagery, I utilised diagonal slices to showcase the most attention-grabbing sections of the labels. For the typography, I created a simple, light yet striking typography that echoed the diagonal lines in the imagery. The hero artwork was rolled out to web and mobile banners, social media posts, blog posts and eDMs.

This was just one of the 200-strong campaigns I designed over a two year period. These campaigns were sent via eDM to a database of 12,000+ recipients with an average open rate of 35%, consistently above the 15% industry standard.